The Fourth Economy: Inventing Western Civilization

The book is now available on amazon for kindle or in paperback, and on Barnes & Noble for nook.

Read it if
- you want to learn how a pattern of social invention and revolution that began in medieval times will define the next few decades
- you want to know what comes after the agricultural, industrial, and information economies
- you are tired of the drum beat of doom about the economy and want something hopeful

Western Civilization has been through three great transformations. You get to live through a fourth. This is the story of social invention and progress, a pattern of revolutions that has just begun to repeat. Welcome to The Next Transformation.

Saturday, March 17, 2007

Social Evolution - Yawn

Natural evolution has become a big deal. We have lots of data to support the theory. As a topic it still sells books and magazines. It is still debated. The insights from it have helped to spawn at least one industry (bio tech). It is used to explain everything from disease to psychology. But within your lifetime, humanity is unlikely to evolve. Natural evolution is a big deal, but it is unlikely to change your life in the next few decades.

By contrast, social evolution is obscure. We have lots of data to support the theory that societies evolve over time, memes doing for social life what genes do for biological life. As a topic, though, it is all but ignored. But within your lifetime, society has already evolved. Some in fairly innocuous ways, as disco gives way to hip-hop or stock analysts give way to algorithms; and some in fairly significantly ways, such as the exintinction of communism and capitalism. Social evolution is a big deal in terms of impact, but it gets little coverage.

7 comments:

Chrlane said...

Hi cutie. :) We're going to have problems recognizing any phenomena that happen as a result of something called, 'memes'. Maybe we should call them, 'youyous'.

Ron Davison said...

'youyous.' Now that's just clever. And I would have said that even if you weren't the first person since the waitress at the Waffle House in rural Maryland to call me "cutie."

Chrlane said...

Well I did get us an antique cast iron waffle maker this year. Maybe it's catching? ;)

Ron Davison said...

Chrlane,
You'd best be careful. Next thing you know, you'll be bouncing around the house in an apron, snapping your gum, and walking up to the table and saying, "What'll be hon'?"

Chrlane said...

If you knew me at all, you wouldn't be saying that, Ron. LOL! I am the WORST waitress in the World. Can't even add a bill under all that stress.

But now and then, we have the most amazing waffles for supper.:)

Ron Davison said...

"Antique waffles sound amazing," he said, sounding less convinced than he'd hoped.
Actually, I'm with you on this. How we ever got in the habit of serving breakfast foods at breakfast I'll never know. Waffles are best in the PM.

Chrlane said...

:P

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Working in the basement on the Escher Expressway (every direction down hill for fuel savings) and Mobius Strip DNA (for immortality).