The Fourth Economy: Inventing Western Civilization

The book is now available on amazon for kindle or in paperback, and on Barnes & Noble for nook.

Read it if
- you want to learn how a pattern of social invention and revolution that began in medieval times will define the next few decades
- you want to know what comes after the agricultural, industrial, and information economies
- you are tired of the drum beat of doom about the economy and want something hopeful

Western Civilization has been through three great transformations. You get to live through a fourth. This is the story of social invention and progress, a pattern of revolutions that has just begun to repeat. Welcome to The Next Transformation.

Tuesday, March 6, 2007

Transform Self or Transform Society?

"We have become the tools of our tools," Ralph Waldo Emerson wrote some 150 years ago.

Think about the various ways in which we subordinate our goals to the goals of our tools - the institutions like bank, corporations, and nations that, presumably, are mere tools for humanity. People go through hell because of odd religious beliefs, suffer financial stress after banks give them money, and miss out on profitable opportunities because of work commitments.

One of my beliefs is that we're on the verge of a new economy, a social revolution. The Industrial Revolution did at least two things: it transformed that era's dominant institution (the nation-state of absolute monarchs) and it helped society overcome the limit of capital. Banks, bond and stock markets, and factories were all social inventions designed to overcome the limit to progress - capital - and their explosion in popularity defined the Industrial Revolution.

In the last century, another economy emerged. This Information Age transformed society's dominant institution (the financial market of robber barons) and overcame the limit of knowledge workers. The modern university, information technology and the modern corporation were all social inventions designed to overcome the limit to progress - knowledge workers - and their explosion in popularity defined the Information Age. The new economy will not be designed to overcome the limit of land, capital, or knowledge work. Rather, it will be designed to overcome the limit of entrepreneurship. It will transform today's dominant institution - the corporation.

What is entrepreneurship? It is the act of social invention, of institutionalizing a source of value for the community. Steve Jobs and Henry Ford are entrepreneurs; less obviously, so was Thomas Jefferson and Martin Luther. They are to organizations what inventors are to products.

One element of entrepreneurship rarely commented upon is the relationship of the entrepreneur to the institution. Most of us conform our selves to the institutions in which we find ourselves; an entrepreneur founds an institution that they conform to the entrepreneur.

The economy of the last century was defined by the popularization of knowledge work. Think of the explosion in the levels of education from 1900 to 2000. In 1900, only a small fraction of the American population between the age of 13 and 17 was engaged in formal education; by 2000, only a small fraction was not engaged in formal education. Imagine a parallel with entrepreneurship during the next fifty years.

The economy of this century will be defined by the popularization of entrepreneurship. One consequence is the transformation of what it means to become better. Efforts to change the self - self-help, "becoming a better person," and realizing one's potential -- will themselves be fundamentally changed. Instead of working to conform the self to society, we'll be conforming society to our selves. I don't believe it is possible to overstate the implications of this shift.

Western Civilization has been defined by amazing institutions and the role of the individual has been to conform to those institutions. We are called up on to be good Christians by the Church, good citizens by the nation-state, fiscally responsible by the bank, and good employees by the corporation.

What if the average person were shaping institutions to realize his or her potential rather than conforming to institutions?

4 comments:

Chrlane said...

I am puzzled by your assertions based on education. I meet so many people with degrees who carry on for hours and in circles about nothing, and don't even notice they are doing it. And the most frightening thing is that they are rewarded for this.

So I guess you could say I disagree on a basic level with the premise here.

Ron Davison said...

Chrlane,

There is a premise here - I just seem to have failed at making it particularly clear. And you might take some consolation from the fact that I've yet to receive any kind of reward for my fascination with social evolution.

Chrlane said...

Well I wasn't consoled by your disappointment, or failure to achieve rewards as you put it. Nor was I suggesting you were guilty of this. Perhaps we all are, in a society that's so indulged, that how we say it is more important than what we say. Why else would so many of us be posting political discourse anonymously online? We're all afraid of our own opinions.

Never mind me- I'm just a "spaz", or so they say. :)

Ron Davison said...

Chrlane,
One of the reasons that I now blog rather than just write to my hard drive is to get some kind of feedback, some sense of whether these ideas that intrigue me are of interest or are intelligible to others. I like your honesty - letting me know what posts work for you and which don't. Thanks.

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